Jon spoelstra keynote at affiliate summit west 2012 youtube. In this revised edition, jon provides a realworld game plan for increasing your top line with marketing and. My favorite business book is marketing outrageously by john spoelstra, as he talks about his time being the marketing director for various sports teams and the. For those unaware, spoelstra has made a living within the sports and entertainment industry by increasing revenues. Essay about marketing outrageously summary 591 words. Books by jon spoelstra author of marketing outrageously.
He thinks its about your brand being considered socially acceptable. With all those miles i read and i wrote, and when i got tired sitting on a plane or a hotel room i would read and write some more. Written by the former president of the hapless new jersey nets, jon spoelstra is the man responsible for tripling that teams lagging revenues in just three years and increasing the seasonticket holders base by 250 percent. How to market a product nobody wants ebook written by jon spoelstra. How to increase your revenue by staggering amounts ebook written by jon spoelstra. Jon spoelstras reputation as one of the most innovative and successful sports marketers is well earned.
Spoelstra takes a different approach to marketing that makes you consider elements to enhance your success. An accomplished author, spoelstra has written numerous books, including ice to the eskimos, marketing outrageously, and marketing outrageously redux, a sequel to marketing outrageously which became a wall street journal bestseller. With his innovative thinking, and forward actions, he has remotivated me to try and pursue my ideas that i have had in certain businesses. Marketing outrageously redux tom peters says, jon spoelstra knows his stuff. He is the cofounder of sro partners, and he currently serves as president of mandalay sports entertainment. Jon spoelstra is an american author, sports marketer, and a former national basketball association executive for the buffalo braves, portland trail blazers, denver nuggets and new jersey nets. Jon spoelstra remembers his time with nets, roots for his. Jon provides a realworld game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customers attention. Marketing outrageously redux how to increase your revenue by staggering amounts. Nov 07, 2006 the rest of the book is equally inspiring.
Jon is cofounder of sro partners, llc, a sports marketing consulting firm that works with teams in the nba, nhl, mlb and teams in the minor leagues. Download for offline reading, highlight, bookmark or take notes while you read ice to the eskimos. Jon spoelstra is a very funny guy with a keen mind. Feb 16, 2011 tom peters says, jon spoelstra knows his stuff. Jon spoelstra may be the single most influential person to my marketing and career aspirations. Marketing outrageously redux how to increase your revenue. In the book marketing outrageously by jon spoelstra, in chapter, jon writes about radio and tv advertising. How to increase your revenue by staggering amounts kindle edition by jon spoelstra, mark cuban. Inspire a love of reading with prime book box for kids discover delightful childrens books with prime book box, a subscription that delivers new books every 1. The publisher did the cover art with my nonfiction books, but with marketing outrageously, we collaborated on it. Apr 27, 2014 marketing outrageously by jon spoelstra chapter 6. Jun 26, 2001 if youre looking for a great marketing book to kick your promotional ideas into high gear, pick up a copy of marketing outrageously.
Be the first to ask a question about marketing outrageously. How to increase your revenue by staggering amounts 9781885167736 by spoelstra, jon and a great selection of similar new, used and collectible books available now at great prices. Spoelstra is president of the professional sports division of mandalay entertainment, one of hollywoods leading independent production companies. This complete summary of the ideas from jon spoelstra s book marketing outrageously shows how the most fun and refreshing marketing campaigns which therefore make the most money are those that are outrageous. Spoelstra is one of those guys who thinks out of the box. The author discusses how in the early 1980s the portland trail blazers tried to move their radio broadcasting of games inhouse.
Dont talk to me about books that will make me smarter. I was already as smart as ill ever be a few decades ago. Not just for sales and marketing folks this book is for anyone who influences the course and. Youve got to love a book with a cover picture of a sumo wrestler slam dunking a basketball. Jay conrad levinson, author, guerrilla marketing series of books jon spoelstra and his advice are world class. If you mimic the market leaders, youll just add to their dominance.
Marketing outrageously takes a unique approach to marketing by going from bland to spicy with changes and ideas that anyone or any company can do in a i read. Inside the book, spoelstras concept clearly is the polar opposite of that. He has demonstrated this at every stop in his career. How to increase your revenue by staggering amounts ebook. Marketing outrageously redux by jon spoelstra, 9781885167736, available at book depository with free delivery worldwide. From chapter 3, entitled pushing the outrageous envelope, to chapter 12 the rubber chicken method, marketing outrageously is a mustread. While the books are independent of each other and not a series, i recommend reading them in the order that i present them as they each seemed. Read marketing outrageously redux by jon spoelstra, mark cuban for free with a 30 day free trial.
When he came up with a plan to change the nets nickname to swamp dragons, nba commissioner david stern bought in after. Marketing outrageously by jon spoelstra, 9781885167507, available at book depository with free delivery worldwide. People are often surprised when i say, there are only 5 books on marketing that really matter, but they are never surprised when i name jon spoelstra s marketing outrageously as one of them. Click download or read online button to get ask outrageously book now. This site is like a library, use search box in the widget to get ebook that you want. How to increase your revenue by staggering amounts by sports marketer jon spoelstra. For me, that conjers up the negative stereotype of the salesmanmarketer tricking you into buying something you dont want. Rent marketing outrageously redux how to increase your revenue by staggering amounts. Shop amongst our popular books, including 3, marketing outrageously redux, ice to the eskimos and more from jon spoelstra. How to increase your revenue by staggering amounts spoelstra, jon, cuban, mark on. And, reading retirement financial books is the best way to nod off quickly.
Marketing outrageously redux by jon spoelstra and mark cuban. Pat williams, founder of orlando magic says, i consider jon the top mark. His latest work is group sales superstar online course, coauthored with steve delay. This book is intelligent, and gives many examples that are relatable, overall im glad i ended up reading it. Marketing outrageously by jon spoelstra 9781885167507. Spoelstras subtitle, how to market a product nobody wants, is a bit of a misnomer. This book reminded me that you can have a lot of fun writing ads and. How to increase your revenue by staggering amounts revised. Pat williams, founder of orlando magic says, i consider jon the top marketer in the world. My fifth book, marketing outrageously, became a wall street journal bestseller. Take the principles jon spoelstra writes about and run hard with themyoull be amazed by the results.
Marketing outrageously redux by jon spoelstra overdrive. The big question and take away from this book is what is it going to take. Jon spoelstra s reputation as one of the most innovative and successful sports marketers is well earned. Affiliate summit is the premier affiliate marketing. Got any books that have had the same effect on you as jons book has had on me. While doing this they sought out a fast food chain to sell its radio. Today is release day for the newly updated and revised marketing outrageously redux. For those unaware, spoelstra has made a living within the sports and entertainment industry by increasing revenues for some of prosports most inept teams. Read marketing outrageously redux how to increase your revenue by staggering amounts by jon spoelstra available from rakuten kobo. Meet jon spoelstra, sports marketing legend and alsd 2017. Marketing outrageously redux ebook by jon spoelstra. In this revised edition, jon provides a realworld game plan for increasing your top line with marketing and promotion ideas that. Marketing outrageously redux by spoelstra, jon ebook. Basically, you need to dominate a show or a channel to gain market share.
Outrageous marketing campaign are fun, and refreshing. How to increase your revenue by staggering amounts tom peters says, jon spoelstra knows his stuff. When you read this book, youll find out that marketing outrageously is the safest way to go. If a reader has read ice to eskimos or marketing outrageously by jon spoelstra, then you already know what your getting into. How to increase your revenue by staggering amounts by jon spoelstra tom peters says, jon spoelstra knows his stuff. In this revised edition, jon provides a realworld game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get. Written in 2001, this seemed like the right book to start with. Read unlimited books and audiobooks on the web, ipad. With my selfpublished novel, red chaser, i just used adobe indesign for laying out the cover. Jon is currently at sro partners, llc, a sports marketing consulting firm that he cofounded, which works with teams in the nba, nhl, mlb, and the minor leagues. In this revised edition, jon provides a realworld game plan for increasing your top line with marketing and promotion ideas that break through the clutter. Publication date 2001 topics marketing publisher bard press collection. Jun 26, 2001 marketing outrageously by jon spoelstra, 9781885167507, available at book depository with free delivery worldwide. The first book is marketing outrageously by jon spoelstra eric spoelstras father, but i dont hold that against him.
How to increase your revenue by staggering amounts. He has demonstrated this commitment to the industry at every stop in his career. Keynote address from jon spoelstra at affiliate summit west 2012, which took place january 810, 2012 at caesars palace in las vegas, nv. Jon spoelstras most popular book is marketing outrageously. Not just for sales and marketing folks this book is for anyone who influences the course. Marketing outrageously by jon spoelstra ive recently read three excellent marketing books that not only inspired me, but gave me specific steps and advice to improving my marketing. How to increase your revenue by staggering amounts businessnews publishing this work offers a summary of the book marketing outrageously. Ask outrageously download ebook pdf, epub, tuebl, mobi.
His book, which shows how considering marketing problems outrageously but consistently. Pat williams, founder of orlando magic says, i consider jon the top marketer in. Spoelstras principles are brilliant, realistic, and perfect for a new century when it is tougher than ever to stand out from the marketing hordes. Not just for sales and marketing folks this book is for anyone who influences the course and attitude of your company. Jon spoelstra has 14 books on goodreads with 72 ratings.
People are often surprised when i say, there are only 5 books on marketing that really matter, but they are never surprised when i name jon spoelstras marketing outrageously as one of them. Former nba marketer and bestselling author jon spoelstra. Free shipping and pickup in store on eligible orders. Even though dated, i believe the way spoelstra presents marketing and displaying value is only becoming more important in the current consumer landscape. In this revised edition, jon provides a realworld game plan.
1138 1230 1469 1547 1144 277 255 240 962 1562 44 296 890 147 1102 1285 825 180 1385 1041 1345 832 744 733 893 166 1024 1006 855 866 1200 1076 844 1592 1450 1267 1188 1015 790 850 189 610 244 802 551 4 1358 199